Burberry Appoints Actor Son Suk-ku as Brand Ambassador

Burberry, the leading luxury fashion brand representing the UK, announced that it has appointed actor Son Seok-gu as its brand ambassador.

Son Seok-gu has proven his presence through his outstanding acting skills in various genres of films and dramas, including 'The Roundup', 'My Liberation Notes', and 'The Killer's Shopping List'.

Last year, he garnered significant attention for his performance not only in video works but also on stage through the play 'The Army on the Tree'.

Since its establishment in 1856, Burberry has maintained its brand heritage and craftsmanship for over 160 years, while continuously pursuing new changes and innovation.

Burberry's relentless spirit of challenge and adventurous spirit has been deeply ingrained in the brand's DNA over the years and is reflected in numerous collections and brand activities.

Burberry stated, "Son Seok-gu, as an actor constantly challenging himself in various genres, aligns perfectly with the spirit that Burberry pursues." They added, "We are delighted to welcome him, who shares the same philosophy as our brand, as a member of the Burberry family."

Son Seok-gu shared his thoughts on his appointment as ambassador, saying, "It is an honor to become the brand ambassador for a brand I have personally cherished for a long time. I look forward to the journey ahead with Burberry."

Along with this news, Burberry has released three still cuts taken with Son Seok-gu. Through the still images, they unveiled Son Seok-gu perfectly embodying the outfits within the Burberry 2024 Fall collection, amplifying anticipation for the future synergy and brand activities.

Meanwhile, since appointing Daniel Lee as Creative Director in 2022, Burberry has been demonstrating distinctive moves, such as reviving the equestrian knight logo and launching the B Classic line, showcasing a renewed signature check pattern.

[ Provided by: Burberry (BURBURRY) ]

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