- 딘트(DINT)의 독보적 행진 ... 눈물의 여왕(Queen of Tears)에 이어 7인의 부활(Reborn7)까지
- tvN '눈물의 여왕‘ 김지원의 럭셔리한 드레스룸에 이어 SBS '7인의 부활’ 황정음, 이유비의 드레스룸도 딘트(대표 신수진)의 공식 협찬으로 알려지며 연일 화제가 되고 있다.
Recently, in addition to the fashion of actresses in dramas, there's something else that's capturing attention. It's the actresses' dressing rooms, which offer a glimpse into their fashion choices.
Source: Provided by DINT
Following Kim Ji-won's luxurious dressing room in tvN's 'Queen of Tears,' the dressing rooms of Hwang Jung-eum and Lee Yu-bi in SBS's '7th Revival' have also become a hot topic, as they are known to be officially sponsored by Dint (CEO Shin Soo-jin).
Having achieved a peak viewership rating of 23.2%, 'Queen of Tears' secured the second-highest viewership rating in tvN's history, and concluded successfully.
Kim Ji-won's fashion became just as much of a topic as the drama itself. Her style as Hong Hae-in, a character from a chaebol family, drew comparisons with Lee Boo-jin, CEO of Hotel Shilla, earning praise for its 100% synchronization with a real-life chaebol.
Recently, the outfits worn by Lee Boo-jin at the official event of the Doo-ul Scholarship Foundation and the luxurious dressing room outfits of Hong Hae-in were revealed to be Dint products, attracting the attention of many customers.
Source: SBS '7 Escape' Broadcast Capture
SBS's '7 People's Escape,' known as '7 People's Revival' in its second season, has been a topic of discussion even before its broadcast. Recently, with Hwang Jung-eum's character, Geum Ra-hee, meeting her demise, the drama has reached a new turning point, piquing the curiosity of viewers.
Meanwhile, the luxurious dressing room outfits featured in episodes 5 and 6, worn by Hwang Jung-eum and Lee Yu-bi, are also known to be officially sponsored by Dint, leading to the phrase 'Luxurious dressing rooms are Dint.'
Source: Netflix Drama 'The Glory' Broadcast Capture
Following the luxurious dressing rooms, another celebrity fashion trend is resurfacing. It's the red dress that Park Yeon-jin wore in her dressing room in the Netflix series 'The Glory.'
Dint products, which have appeared as celebrity fashion for chaebol families, are attracting even more attention due to their surprisingly affordable prices.
Dint is continuing its growth as a global women's fashion brand, extending beyond Korea. The brand has established a Singapore subsidiary and is accelerating its expansion into the Southeast Asian market, with Singapore as its base.
A Dint representative stated, “Following the 'Queen of Tears' dressing room sponsorship, we've received an overwhelming number of inquiries from overseas. Dint is gaining recognition as a result of K-celebrity fashion in K-content that is attracting global attention, and we find it meaningful that we can enhance the status of K-fashion.”
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