GRITEE, Inc.'s Athleisure Brand 'huit' Successfully Holds Functional Training Class with F45 Cheongdam

GRITEE, Inc.'s French premium athleisure brand, 'huit,' successfully concluded a functional training class held in collaboration with F45 Cheongdam, a global fitness and lifestyle community, for consumers on May 11th.

This class, held in May, was themed around 'functional training' in preparation for the summer, allowing participants to engage in both cardio and strength training simultaneously in collaboration with F45 Cheongdam. 'F45' is a global fitness brand that originated in Australia and is rapidly gaining popularity in Korea, offering 45-minute functional training sessions.

Starting with the May Athlife (Athletic+Life style) class held in partnership with F45 Cheongdam, huit plans to offer a wider range of active and diverse exercise categories, including yoga, running, and Pilates, without any gender limitations.

Participants in the May huit Athlife class attended a high-intensity class at the F45 Cheongdam branch, where they burned a remarkable 750 calories in 45 minutes. During breaks, they enjoyed refreshing hydration with Evian, a world-renowned French premium mineral water.

Following the class, participant feedback interviews and video recordings of F45 Cheongdam's Kim Jung-hoon and Jung Sang-woo coaches demonstrating 'calorie-burning workout techniques' were conducted.

Participants expressed high levels of satisfaction in their feedback interviews, stating that they had "experienced a valuable and fun class in preparation for the upcoming summer, particularly experiencing the significant workout benefits," "appreciated the opportunity to wear high-quality huit products during the class," and "found the experience of healthy hydration with 1L of Evian refreshing."

Prior to the class, participants wore huit's 2024 Summer season new collection to directly experience the comfort, breathability, and shaping properties of the products. The '24SS Cover 2 in 1 Shorts,' '24SS Aqua X V-line Mesh Bra Top,' and '24SS Aqua X Mesh 8.3 Leggings' are crafted from Super Aqua Cool fabric, offering a cooling sensation, lightweight comfort, and excellent sweat-wicking capabilities, ensuring a refreshing experience even during intense summer outdoor activities.

This class also unveiled huit's 2024 Summer season new collection of men's line products. The huit men's line '24SS M High Soft Basic T-shirt' is a performance t-shirt made of a powdery, cool fabric that offers excellent elasticity and a three-dimensional pattern that enhances the body line.

Additionally, the '24SS M Super Air Cool 4-Part Shorts' are made of Super Air Cool fabric, featuring strong cooling and moisture-wicking properties, making them ideal for staying refreshed in the summer heat. Both the top and bottom of the huit men's line are unisex, making them a perfect choice for couple outfits.

Jang Seong-min, Head of GRITEE's Business Division, explained, "huit's premium Athlife class was held in collaboration with F45 Cheongdam, a global fitness brand that is quickly gaining popularity among trend-conscious young people in Korea, to coincide with the arrival of summer in May." He added, "Starting with this class, we will expand into diverse workout categories, not limited to specific genders or disciplines, to create an Athlife experience that seamlessly integrates exercise into everyday life."

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