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GRITEE, Inc.'s Athleisure Brand 'huit', Successful Functional Training Class with F45 Cheongdam

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Summarized by durumis AI

  • huit launched its Athlife class in May with F45 Cheongdam, offering functional training classes and planning to host various types of exercise classes in the future.
  • This class garnered high satisfaction from participants thanks to its combination of high-intensity workouts, a chance to experience huit's 2024 summer season new arrivals, and Evian bottled water.
  • Starting with this class, huit plans to expand its exercise categories beyond gender and specific disciplines, realizing an Athlife that seamlessly blends daily life and exercise.

GRITEE, Inc.'s French premium athleisure brand 'huit' has successfully completed a functional training class held with F45 Cheongdam, a global fitness and lifestyle community, on May 11th for consumers.

huit, Ready for Summer with F45 Cheongdam! Successful Functional Training Class. (Image source = GRITEE)

The class was held in May with the theme of 'functional training' in order to prepare for the summer with F45 Cheongdam, which allows for simultaneous cardio and strength training. 'F45' is a functional workout that takes 45 minutes and is a global fitness brand that originated in Australia and is growing rapidly in Korea.


Starting with the May Athlife (Athletic+Life style) class with F45 Cheongdam, huit plans to offer various active categories of exercise such as yoga, running, Pilates, etc., regardless of gender.


Participants of the May huit Athlife class took a high-intensity class at F45 Cheongdam, where they could burn up to 750 calories in 45 minutes. During breaks, participants enjoyed Evian, a world-renowned French premium mineral water, for healthy hydration.


After the class, participant interviews and a video shoot of F45 Cheongdam's Kim Jung-hoon and Jung Sang-woo coaches' 'Calorie-Burning Workout Methods' followed.

Participants expressed high levels of satisfaction through interviews, stating that “they were able to experience a meaningful and fun class in preparation for the upcoming summer and, above all, a time where they could experience high workout effectiveness”, "it was good to be able to wear huit's high-quality products along with the workout in this class", and "it was refreshing to hydrate healthily with Evian 1L."


In addition, prior to the class, participants wore huit's 2024 Summer season new line to experience firsthand the comfort, convenience, and corrective power of the products. The '24SS Cover 2 in 1 Shorts', '24SS AquaX V-Line Mesh Bra Top', and '24SS AquaX Mesh 8.3 Bu Leggings' are made with super aqua cool fabric, providing a cooling sensation along with being lightweight and highly breathable, allowing for a comfortable experience even during summer outdoor performances.


This class also unveiled huit's 2024 Summer season new line of men's products. Huit's men's line '24SS M High Soft Basic Half Sleeve T-shirt' is a performance T-shirt with a powdery and cool feel, featuring excellent elasticity and a three-dimensional pattern that complements the bodyline.


The '24SS M Super Air Cool 4 Bu Shorts' are made with Super Air Cool fabric that combines powerful cooling and moisture-wicking functions, allowing for a comfortable wear even in the summer. Huit's men's line tops and bottoms can both be worn by both men and women, making them perfect for couple looks.


Jang Seong-min, head of GRITEE's business division, explained, "huit's premium Athlife class was held in collaboration with F45 Cheongdam, a global fitness brand that is rapidly gaining popularity among trend-sensitive young people in Korea, as summer approaches in May." He continued, "Starting with this class, we will expand into various exercise categories without being limited to gender or specific disciplines, and we will continue to realize Athlife without boundaries between everyday life and exercise."


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