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‘LOEWE X On’ Pop-up Opens at Hyundai Department Store Trade Center, Featuring Aespa Giselle
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Summarized by durumis AI
- Loewe is operating a pop-up store featuring an activewear collection in collaboration with Swiss performance brand ‘On’ at Hyundai Department Store Trade Center until June 12th.
- The pop-up space, designed with the Californian desert as its motif, showcases the functionality and natural elegance of the Loewe x On collection.
- The collection features sneakers, ‘Cloudtilt’, performance wear, outerwear, and more, with brand ambassador Aespa Giselle offering two styling suggestions.
LOEWE will open a LOEWE x On pop-up store at Hyundai Department Store Trade Center from June 12th. This pop-up store features a collection of men's and women's functional activewear, statement outerwear, and signature shoes in collaboration with Swiss performance brand On.
Photo credit: Loewe / ‘Loewe X On’ pop-up at Hyundai Department Store Trade Center, featuring brand ambassador Aespa Giselle
The pop-up is designed to showcase the beauty of the rugged Californian landscape, reflecting the collection's theme. A hazy acrylic facade represents the desolate beauty of the desert, while stainless steel and mirrors create a contrasting sparkle. Bright blue felt details captivate both the sight and touch, adding vibrancy to the space.
The display, centered around a custom-made hiker's bench created by LOEWE, depicts rock formations and topography through three colors of felt.
This space, where hues of sky, water, and sand blend together, allows visitors to appreciate the practicality and natural elegance inspired by the earth's energy.
The latest LOEWE x On collection, a fusion of Spanish luxury design and Swiss engineering, draws inspiration from the vast deserts, mountains, and oases of Southern California.
The collection features a range of looks perfect for traversing both nature and the urban landscape, from subtle tie-dye 'Storm' pattern parkas, padding, and vests to dynamic activewear in recycled functional jersey fabric.
The signature Cloudtilt sneakers return in fresh colors, while the newly released Cloudtilt 2.0 boasts a multi-layered upper crafted with performance mesh and woven textile, complete with a rubber toe guard and a sophisticated logo loop on the heel.
The LOEWE x On collaborative logo, featuring two "L"s from LOEWE placed between On's unique lettering, is also unveiled.
Photo credit: Loewe / ‘Loewe X On’ pop-up at Hyundai Department Store Trade Center
Meanwhile, brand ambassador Giselle from the group aespa attended the pop-up store and showcased two styling looks.
Giselle sported a pink sweatshirt and biker shorts, embodying a comfortable and active daily activewear style. She completed the look with black Cloudtilt sneakers. For her second look, she opted for a blue tank top and jersey pants, presenting an energetic performance look.
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