Overseas big buyers from the United States, China, and Singapore have confirmed their visit.

• Seoul Fashion Week will be held from September 3rd to 7th, visiting the fashion scenes of Dongdaemun, Seongsu, and Hannam in South Korea.
• Expansion of programs optimized for business exchanges, such as presentation shows (PT shows) and showroom tours.
• Confirmation of visits by influential buyers from overseas countries including the UK, USA, and China... Focused evaluation of overseas market performance and growth potential.
• Selection of brands participating in the Milan Fashion Week exchange program among the selected brands of Seoul Fashion Week.
• Online applications for participation in Seoul Fashion Week's fashion shows and trade shows are accepted until May 7th (Tue).

The Seoul Metropolitan Government announced that it will be recruiting brands to participate in the ‘2025 S/S Seoul Fashion Week,’ which will be held in ‘Dongdaemun, Seongsu, and Hannam,’ the center of South Korea's fashion industry, until May 7th (Tue).

Seoul Fashion Week, a ‘global fashion business platform’ that aims to enhance the global recognition of domestic fashion brands and assist them in entering overseas markets, will be held for five days from September 3rd (Tue) to 7th (Sat). Seoul Fashion Week is creating a point of contact where domestic fashion brands, domestic and international fashion professionals, influencers, and the public can meet.

For this season (25S/S), more than 100 influential buyers from overseas are expected to be attracted. Currently, visits from global distribution (department stores, select shops) chains ▴Harvey Nichols (Kuwait) ▴Lane Crawford (UK) ▴Nordstrom (USA) ▴I.T. China (China) ▴Dover Street Market (Singapore) have been confirmed.

Seoul Fashion Week (Fashion Shows, Presentation Shows)

Starting this year, presentation shows (hereinafter referred to as PT shows) will be separately organized in a way optimized for business exchanges along with fashion shows.

(Fashion Shows) Brands participating in fashion shows will receive support for systems, online broadcasting, domestic and international promotion and marketing, and will be given the opportunity to participate in trade shows held during the same period. Brands making their first debut at Seoul Fashion Week (fashion shows) will receive some support for fashion show production, models, hair & makeup, etc.

(PT Shows) PT Shows can be held up to twice a day (golf apparel and outdoor brands are eligible to participate) and provide on-site invitations and networking opportunities for domestic and international fashion professionals (buyers, press, investors, etc.). Consulting services for the successful preparation and operation of the program are also available.

All brands participating in the fashion show will automatically be able to participate in the Seoul Fashion Week ‘Trade Show’.

The judging of participating fashion show brands will be conducted through quantitative evaluation (overseas sales in the past year) and qualitative evaluation (▴brand profile ▴season planning (proposal) ▴recent 2-season portfolio). Overseas fashion magazine editors will participate as judges, and overseas market performance and global growth potential will be the main evaluation criteria.

In addition, brands participating in this event will be selected simultaneously for the Milan Fashion Week Exchange Cooperation Program. The Milan Fashion Week Exchange Cooperation (Seoul City-CNMI*) program consists of online mentoring and tours to Italian fashion manufacturing sites. Related information can be found on the Seoul Fashion Week website (http://www.seoulfashionweek.org).

In February of this year, the Seoul Metropolitan Government signed a memorandum of understanding with the ‘Italian National Fashion Chamber’. The key contents of the agreement are ① global marketing of Korean brands using the Milan Fashion Week platform ② continuous dialogue on innovation and social responsibility in the fashion industry ③ promotion of exchange and cooperation with relevant institutions in both cities for fashion and beauty. Milan Fashion Week is considered one of the world's four major fashion weeks (Paris, Milan, New York, London).

• CNMI(Camera Nazionale della Moda Italiana): Italian National Fashion Chamber

Trade Show (Wholesale Exhibition, Showroom Tour)

The ‘Trade Show’ is a business consultation program aimed at opening up overseas sales channels for domestic fashion brands. It recruits 100 companies through two types (▴wholesale exhibition ▴showroom tour).

The ‘Showroom Tour (Seongsu, Gangnam),’ which received positive feedback from participating brands and buyers last season, is a format where buyers directly visit brand showrooms to conduct consultations, will be expanded to include the ‘Hannam area’ this year.

(Wholesale Exhibition) The wholesale exhibition held at the DDP provides support for individual booths per brand, 1:1 overseas buyer consultation through pre-matching, trade practice education, directory registration, and domestic and international media promotion.

(Showroom Tour) Support will be provided for managing overseas buyer visitation schedules, directory registration, and domestic and international media promotion, with three fashion districts (Hannam, Seongsu, Gangnam) serving as the main areas.

The Trade Show is open to ▴apparel ▴accessories (bags, handmade shoes) ▴jewelry brands, and judging is conducted through quantitative evaluation (domestic and overseas sales in the past year) and qualitative evaluation (▴brand profile ▴recent 2-season portfolio ▴growth potential). The Trade Show will be judged only by domestic judges.

Applications for participation in ‘2025 S/S Seoul Fashion Week’ can be submitted to the Seoul Fashion Week website (http://www.seoulfashionweek.org) until May 7th (Tue).

Lee Hae-woo, Director of the Economic Policy Bureau of the Seoul Metropolitan Government, said, “Seoul Fashion Week is a global business platform that promotes the competitiveness of domestic fashion brands and injects vitality into the fashion industry.” He added that they will strengthen support by introducing sales-tailored programs such as presentation shows and showroom tours, so that capable K-fashion designers can advance into the global market.