Siyazu Unveils 2024 Summer Collection Lookbook with Actress Jung-yi Noh

Contemporary women's brand ‘Siyazu’ has unveiled its 24 Summer Collection and a new pictorial featuring its brand muse, actress Noh Jung-ui.

The brand stated, “Actress Noh Jung-ui, who has demonstrated a diverse acting spectrum through her stable acting skills, is an actress with a uniquely sophisticated visual and a simultaneously pure and mysterious atmosphere.

In particular, Noh Jung-ui's natural charm aligns with the brand's image and the mood of this collection, which is why she was selected as the muse.”

The 24 Summer Collection, presented under the theme of ‘ORDINARY NATURAL ELEGANCE,’ expresses natural elegance that emanates without effort and serene beauty. In the pictorial, Noh Jung-ui flawlessly captures the mood of a leisurely and peaceful everyday life with a lovely and elegant atmosphere.

In the pictorial, the ‘Work Blazer,’ which enhances Noh Jung-ui's chic mood, features an oversized fit for a loose and relaxed look, and washing processing provides a cool feel against the skin, making it comfortable to wear even in summer.

It's practical as it can be styled for both casual and formal office looks. The refreshing blue ‘Stripe Shirt’ is characterized by its soft texture and breathability, thanks to the 50% bamboo fiber content.

It adds a casual touch with its front outer pockets and side slits. The ‘Belted Midi Skirt’ features a charming front pleat and a flexible silhouette that drapes beautifully, offering a relaxed feel and a cool wearing experience.

It's perfect for a casual look when paired with a T-shirt or knit tank top, just like Noh Jung-ui's styling, and can be versatile for everyday wear, office settings, and resort looks. Also, the ‘Semi Bootcut Slacks’ are introduced, made with a Tencel nylon blend fabric for enhanced absorbency and treated with Aero processing, providing a cool and comfortable fit even in the midst of summer.

Siyazu's 24 Summer Collection and pictorial featuring the multifaceted charm of actress Noh Jung-ui will be pre-released on the official website and online platforms W Concept and the Hannam-dong offline showroom starting May 3rd, and will subsequently be available on 29CM, Musinsa, and other platforms.