This is an AI translated post.
YDOB Cool Summer Net, a Hit Product Expected for Summer
- Writing language: Korean
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Base country: France
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- Fashion
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Summarized by durumis AI
- YDOB's 'Coolthermo Sleeveless' product is gaining attention as a hit product expected for summer due to its quick sweat wicking, lightweight nature.
- Shinwha K&L plans to launch Coolthermo product lines sequentially, starting with the launch of sleeveless shirts, aiming to enhance product competitiveness through word-of-mouth from consumers, without advertising.
- Shinwha K&L aims to contribute to consumers by creating affordable and value-for-money products through an all-in-one system of in-house development, production, and sales.
Functional premium outdoor sportswear brand 'YDOB''s 'Cool Thermo Sleeveless' product is attracting attention as a hit product for the summer season.
Developed by Shinwha KN&L (CEO Kang Ho-eon), 'YDOB Cool Thermo Sleeveless' product is a summer version of YDOB ThermoneT base layer, made in a mesh style for quick sweat removal, with its own hydrophobic properties, and features a very lightweight design.
In particular, the material has been adjusted for the summer season, incorporating 62% polyethylene fiber (35% polypropylene, 3% polyurethane) with high thermal conductivity to provide a cooling function. The cooling effect of polyethylene fibers is a function of their polymer characteristics, making the cooling function semi-permanent.
Also, the wearing pressure has been eased compared to the winter thermoneT, allowing it to adapt comfortably to the relaxed skin in the summer. It is also designed with a smaller mesh on the chest to cover the body's exposure level.
Shinwha KN&Lis planning to sequentially release Cool Thermo Short Sleeves, Cool Thermo Drawers, and Cool Thermo Headbands following the release of the Sleeveless. Classifying ThermoneT according to its seasonal characteristics, it becomes possible to choose from Warm Thermo for winter and Cool Thermo for summer, expanding the range of choices.
Kang Ho-eon, CEO of Shinwha KN&L, said, "Without any special advertising or promotion, we were able to build product competitiveness simply through word of mouth from consumers. We aim to provide consumers with affordable and value-for-money products by utilizing the entire process from development, manufacturing, production, distribution, and sales without spending on advertising and promotion. With the support, we will continue to develop and evolve YDOB, reflecting customer feedback."
