This is an AI translated post.
UNIONPICTURES Establishes Global Cultural Infrastructure Connecting the US, Korea, and Taiwan
- Writing language: Korean
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Base country: United States
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- Entertainment
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Summarized by durumis AI
- UNIONPICTURES is expanding its integrated production system that connects performances, tourism, marketing, and distribution by establishing a local subsidiary in the United States and expanding its infrastructure in Taiwan, thereby building a global cultural system.
- While the K-pop market is growing, the global tour of domestic cultural productions is still facing difficulties. In this context, UNIONPICTURES is collaborating with local partners in the United States and Taiwan to promote sustainable cultural projects.
- UNIONPICTURES is planning to carry out more than 10 planning projects connecting Korea, the United States, Taiwan, Japan, Thailand, etc. by the end of this year through collaborations with Street Woman Fighter 1Million, SF9 Daewon, etc.
Performance Entertainment ProductionUNIONPICTUREShas established a global cultural system by expanding its local legal entity, Union Studio (LLC), in the United States and its local infrastructure and partners in Taiwan, following its presence in Korea.
It is significant that the company's integrated production system linking performances/tourism-marketing-distribution is being expanded, not only in terms of events, but also through its family stores and marketing channels.
The global market for popular music performances is growing year by year, beyond the Kpop market. The global live music ticket sales amount to 30 trillion won (source, 2023 Music Industry White Paper, P-star), Japan, the second-largest music market in the world, is 6 trillion won, and the Korean market is exceeding 1 trillion won.
More than 50% of Korean Wave tourists learn about Korea and visit the country through Korean Wave cultural content, such as K-Drama and K-pop.
The global cultural content market is expanding, but for domestic cultural productions and general planning companies, excluding major agencies and the Big 3 major entertainment companies, regular global tours are still difficult.
In most cases, they are localized by country and region.UNIONPICTURES An official from Content Planning Team 1, which is in charge of global strategic planning, said, "Our PDs and producers believe that cultural content is the most competitive communication tool for global expansion. We want to provide cultural experiences to overseas consumers, not only with entertainment partners, but also with various partners such as brands and travel agencies, without limiting ourselves to specific countries."
He also said, "We will continue to develop sustainable cultural projects by organizing various events, such as performance tours and distribution marketing with Live Nation (USA No. 1) through our local legal entity, and performance/tourism products with the largest travel agency in Taiwan, if they are potential partners and their dreams match."
Meanwhile, UNIONPICTURES, which has worked with Street Woman Fighter 1 Million, popular idol SF9 Daewon, and SK Telecom's Kpop Festival (Choi Yena, Teen Top Niel, Luna, etc.) until recently, has 10 different planning projects scheduled until the end of this year, connecting Korea-USA-Taiwan-Japan-Thailand.
