UNIONPICTURES Establishes Global Cultural Infrastructure Connecting the US, Korea, and Taiwan

Performance Entertainment Production UNIONPICTUREShas established a global cultural system by expanding its presence to the United States, establishing a local corporation, Union Studio (LLC), and expanding its infrastructure and partners in Taiwan.

The significance lies in the expansion of an integrated production system that connects performances/tourism, marketing, and distribution, linking it to our family store and marketing channels, beyond simple events.

The global popular music performance market is growing every year, not just the K-pop market. In 2023, live music ticket sales amounted to a whopping 30 trillion won (Source: 2023 Music Industry White Paper, Plustar), Japan, the world's second-largest music market, reached 6 trillion won, and the Korean market is exceeding 1 trillion won.

Over 50% of Korean Wave tourists are aware of and visit Korea through Korean Wave cultural content such as K-Drama and K-pop.

While the global cultural content market is expanding, it is still difficult for domestic cultural production companies and general planning agencies, excluding major agencies and the Big 3 major entertainment companies, to conduct regular global tours.

In most cases, they are also localized to each country and region. UNIONPICTURES’s Content Planning Team 1, responsible for global strategic planning, stated, "Our PDs and producers believe that cultural content is the most competitive means of communication for global expansion. We want to provide cultural experiences to overseas consumers, not limiting ourselves to specific countries and working with various partners, including entertainment partners, brands, and travel agencies."

Furthermore, they stated their goal, saying, "If a partner has potential and our dreams align, we will create diverse offerings through our local corporation, including concert tours and distribution/marketing with Live Nation (USA No. 1) and performance/tourism packages with Taiwan’s largest travel agency, to ensure the sustainability of the cultural project."

Meanwhile, UNIONPICTURES, which has collaborated on projects such as Street Woman Fighter’s 1Million, popular idol SF9’s Dawon, and SK Telecom’s K-pop Festival (Choi Ye-na, Teen Top Niel, Luna, etc.), has over 10 different planned projects scheduled until the end of this year, connecting Korea, the United States, Taiwan, Japan, and Thailand.