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Singsongfood Participates in Food Exhibition 'THAIFEX' in Thailand
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Summarized by durumis AI
- Singsongfood participated in the THAIFEX exhibition in Thailand, showcasing traditional Korean fermented sauces such as gochujang, doenjang, and ssamjang. Especially, 'Delicious Gochujang', 'Sour Gochujang', and 'Sweet Gochujang', developed to capture global tastes, received favorable reviews.
- Visitors who tasted the products directly at the site praised them, and active export consultations were conducted with Southeast Asian buyers, promoting the excellence of K-food.
- Singsongfood plans to continue its global marketing activities by showcasing products with global market competitiveness, promoting the globalization of traditional fermented sauces, and participating in the New York Food Exhibition in the United States in June.
"Promoting the Excellence of K-Food's Representative Fermented Pastes"
Singsong Food, a leading Korean traditional fermented paste brand, participated in 'THAIFEX,' Asia's largest food exhibition, to showcase the excellence of K-food.
Photo = Provided by Singsongfood
THAIFEX (thaifex-anuga.com) was held in Bangkok, Thailand, from May 28th to June 1st. It is a food exhibition jointly hosted by the Thailand International Trade Exhibition Organization, the Thai Chamber of Commerce, and Koelnmesse in Germany.
This exhibition is the largest in Asia, with over 3,000 exhibitors from 45 countries and over 80,000 visitors from 133 countries. It brings together companies from across Asia in the food and beverage, food service technology, retail, and franchise industries to contribute to the development of overseas market exploration, new technologies, and new product development.
Singsong Food (www.singsongfood.com), participating for the first time, showcased its unique Korean fermented pastes, including small-sized packages of gochujang (Korean chili paste), doenjang (Korean soybean paste), and ssamjang (Korean dipping sauce), as well as tube-type products developed for easy use by foreigners.
In particular, they introduced special products developed to capture global tastes, such as 'Delicious Gochujang,' 'Sour Gochujang,' and 'Sweet Gochujang,' which are made with gochujang as a base and can be combined with a variety of foods.
Photo = Provided by Singsongfood
Singsong Food's ssamjang and gochujang were also introduced through overseas influencers, showcasing their culinary applications. At the event, they received positive feedback from visitors who directly tasted the products, and active B2B discussions, including export consultations, took place with Southeast Asian buyers.
A Singsong Food representative said, "We are delighted to have this opportunity to actively communicate with various overseas companies and buyers at the exhibition and expand our business. We will continue to be proud of being a leading Korean fermented paste company, and we will strive to globalize traditional fermented pastes by showcasing products with global competitiveness." They added, "In June, we plan to participate in the Summer Fancy Food Show (SFA), a world-class food exhibition in New York, USA. We plan to continue our marketing efforts to expand our global network."
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