WARNER BROS. X SONGZIO, 'TOM AND JERRY' Collection Launch

Designer Brand Songzio Collaborates with Warner Bros.' Popular Characters, 'Tom and Jerry'

Songzio, a leading high-end designer brand representing Korea, announced on June 14th that it will be unveiling a 'Tom and Jerry' collection in collaboration with Warner Bros. Discovery Global Consumer Products, a global consumer products company of the world-renowned film studio Warner Bros. Discovery.

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Songzio is leading the fashion industry with its diverse activities both domestically and internationally. It has consistently garnered immense attention and achieved successful outcomes through its annual collaborations with global studios.

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Warner Bros., celebrating its 100th anniversary last year, is a prominent American film production and distribution company established in 1923. Its iconic works include the globally beloved 'Harry Potter' series, the classic fantasy epic 'The Lord of the Rings' trilogy, and the superhero franchise 'DC Comics,' renowned for characters like Batman and Superman.

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Earlier this year, the 'Looney Tunes' collection, a collaboration between Songzio and Warner Bros., achieved a complete sell-out, demonstrating the power of Warner Bros. and Songzio's collaborative prowess.

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This 'Warner Bros. X Songzio' collaboration, the 'Tom and Jerry' collection, consists of 8 half-sleeve t-shirts and 4 long-sleeve shirts. It will be part of Songzio's 2024 Pre-Fall collection and will be pre-released on June 7th through its official online store and 'Gallery Noir,' its flagship store recently opened near Dosan Park.

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For this 'Warner Bros. X Songzio' collaboration, Songzio will be presenting a unique collection that reinterprets the 'Tom and Jerry' artwork in Songzio's avant-garde style.

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'Tom and Jerry' was first produced as a short animation in 1940 and is nearing its 85th anniversary. It remains a beloved long-running animated series enjoyed by people of all ages around the world.

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The main characters, 'Tom Cat' and 'Jerry Mouse,' are known for their comical chase scenes, where Tom constantly pursues Jerry but often ends up falling victim to Jerry's tricks, resulting in humorous situations.

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The original sketch artwork depicting the relationship and stories of these two characters is enhanced with Songzio House's intricate and sensitive embroidery techniques, transforming the garments into works of art.

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Songzio plans to take a more active approach in its collaborations with global studios every year. It will also be participating in the Paris Fashion Week on June 21st.

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As a representative K-luxury brand of Korea, Songzio operates over 80 stores worldwide, including Printemps in France, Harvey Nichols, Galleria Department Store, Shinsegae Gangnam, and The Hyundai Seoul. With the announcement of a flagship store opening in the Marais district, the heart of Parisian fashion and art, in September, Songzio is solidifying its position as a leading global fashion house representing Korea.

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