Artificial intelligence-based counterfeit monitoring and blocking service specialistWegofair (CEO Kim Jong-myeon, www.wegofair.com)successfully hosted a "Counterfeit Goods Countermeasures and Reporting Practices Seminar" held at the IP Campus of the Seoul Office of the Korea Intellectual Property Office on May 29.

Wegofair (www.wegofair.com) is an AI-based online counterfeit monitoring platform that protects brands and intellectual property rights through counterfeit management and countermeasures. It supports monitoring, selection, and automated reporting of products from countless marketplaces around the world.

The seminar, prepared by Wegofair to raise awareness of the importance of intellectual property rights, was attended by those in charge of entertainment, content, and fashion. The Women's Character Association and I Love Character, a character-specialized magazine, also participated and covered the event.

Importance of intellectual property rights, practical solutions based on case studies

The main seminar contents included the risks of counterfeit goods, analysis of representative counterfeit cases, introduction of domestic and trademark and copyright infringement cases, summary of legal precedents related to parallel imports, the possibility of crackdown on genuine reselling, the counterfeit response process, and the counterfeit reporting procedures for Shopee and Alibaba platforms. It received positive reviews as it focused on various cases that practitioners could experience in the field.

Wegofair CEO Kim Jong-myeon (patent attorney) explained through domestic and foreign legal application cases related to laws on counterfeit goods such as trademarks and copyrights, as well as actual counterfeit goods. In addition, Song Ha-rim, head of Wegofair, who oversees counterfeit crackdowns, shared know-how on Alibaba and Shopee reporting methods.

Introducing practical information for reporting counterfeit goods found in domestic and overseas online markets, it provided concrete methods for blocking sales through reporting using the Alibaba IPP platform for counterfeit goods distributed on shopping malls such as Taobao, Tmall, AliExpress, Lazada, etc., which are e-commerce platforms under Alibaba Group. It offered practical solutions to those in charge of the field.

Efforts to prevent intellectual property infringement through regular practical seminars

In addition, a consultation corner was set up after the lecture, leading to consultations with companies and designers who were struggling with counterfeit goods. Participants in the seminar were aware of the damage caused by intellectual property infringement, but they had many concerns about various counterfeit sales cases and complicated reporting procedures. They said that the seminar, which focused on various case studies, was a time to better understand counterfeit response measures.

Wegofair Director Lee Jun-ho said, "As C-commerce, such as AliExpress and Temu, is rapidly growing recently, the counterfeit problem is becoming more serious. Considering the reality that there are no seminars that can provide practical help to those in charge of the field, we planned this seminar.

We plan to hold regular practical seminars in the future to help brand company officials who have been frustrated because they couldn't find a place to accurately find out specific reporting methods."

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